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27 May 2026

Officer, Customer Relationship Management - SME (40001796)

Category:  Retail Banking Group
Job Type: 
Facility:  Business Banking

Job Purpose

- The job holder responsible for construction, development and management with customers. Responsible for consulting and sales, after-sales care / follow-up, risk management, debt collection monitoring, ... for customers assigned from time to time to (SME / MSME) to achieve target assigned. 

Key Accountabilities (1)

1.Customer Insight
- Collect / learn about the opinions and potential customers (leads) to understand the characteristics, needs, markets, competitive banking products ... of MSME customer segments, SMEs / focus main customer group assigned.
- Collect and analyze information about existing customers, operational status / methods / business plans, financial statements, ... to understand customers, needs and be able to advise on plans. business for customers.
2. Product and Pricing
- Understand products, solutions and pricing policies for customers assigned (SME / MSME)
- Determine price policy, suitable products to advise assigned customers (SME / MSME)
- Proposing and participating in building products, solutions and pricing policies for customers with departments at Head Office.
3. Sale and Service
3.1 Sale Planning and Customer Care Plan
Sales and customer care planning for assigned customer categories based on business goals and customer portfolio analysis
3.2. Sale Activities and Customer Care Actions
- Financial consulting: Consulting optimal financial solutions for customers on the basis of customer knowledge and industry developments
- Service quality: Ensuring the provision of products and services according to the process, commitment to quality of service (TAT, SLA, ...), transferring CVP to customers, contributing to increase customer experience and satisfaction
3.3. Manage of sale activities and customer care actions
- Monitoring, evaluating and proposing adjustments to sales and care plans for customers

Key Accountabilities (2)

Key Accountabilities (3)

5. Operation
- Perform operations in accordance with the regulations absolutely comply with the regulations, processes, instructions ... related.
- Proactively assess / propose improvement of operating procedures to direct management / HO
6. Organization and Personel
- Develop yourself to fulfill your role and adapt to work-related change.
- Closely cooperating with related positions, towards the common goal of the unit and the bank.
7. Effective management
- Effectively manage the portfolio of customers assigned in charge according to TCB's instructions, regulations and orientations
- Strict management of business results compared to the assigned target
8. Other jobs:
- According to the regulations and orientation of the bank and as assigned by the line managers from time to time.

Key Relationships - Direct Manager

Key Relationships - Direct Reports

Director/Senior Manager/Manager responsible for SME segment

Key Relationships - Internal Stakeholders

Key Relationships - External Stakeholders

Success Profile - Qualification and Experiences

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