Senior Officer, Digital Marketing

Senior Officer, Digital Marketing (Website & Owned Channels)

We are seeking a highly skilled and motivated Senior Officer in Digital Marketing to lead the management, operation, and optimisation of our websites and owned digital channels. This pivotal role aims to increase high-quality traffic, improve conversion rates, and contribute significantly to our broader business objectives.

Key Responsibilities

Website Management

• Oversee and maintain the website ecosystem including site structure, content, UX/UI design, and page loading speed to ensure an excellent user experience
• Plan and develop new webpages and functionalities to meet evolving channel development needs and internal stakeholder requirements, covering front-end user experience and back-end administration capabilities
• Guarantee that the website effectively supports core business objectives such as lead generation, conversion optimisation, and brand awareness enhancement
• Design layouts, produce content, and create imagery tailored for web pages to engage target audiences
• Manage regular content updates and provide guidance to cross-functional teams involved in website operations
• Coordinate procurement and vendor management relating to website service providers and technical solutions
• Develop comprehensive dashboards, monitor web performance metrics, and conduct detailed analysis for continuous improvement
• Implement on-page SEO strategies to enhance organic search visibility and ranking for key webpages
• Collaborate closely with Technology, IT, Marketing Technology (Martech), and Procurement departments to ensure seamless operational excellence

Owned Channels Management

• Manage operational processes and standards for owned channels including social media platforms, digital point-of-sale materials (Digital POSM), and physical POSM
• Ensure consistent brand identity is maintained across digital and physical POSM deployed in branches
• Oversee channel-related procurement, documentation, and routine operational activities

Cross-Functional Collaboration

• Ensure messaging and customer experience are synchronized across all communication channels to present a unified brand voice
• Support the execution of integrated marketing campaigns (IMC) that leverage multiple platforms to maximise reach and impact
• Facilitate smooth coordination and promptly address queries from internal units and branch offices
• Contribute actively to AI integration projects enhancing marketing initiatives and customer engagement
• Undertake additional responsibilities as assigned by the marketing department

Candidate Profile

Experience

• Minimum of 5 years' professional experience in Digital Marketing or Web Marketing roles
• Proven expertise managing websites, SEO initiatives, and owned digital channels
• Experience within banking, fintech, technology companies, or marketing agencies is highly advantageous

Technical Skills

• Deep understanding of website optimisation techniques, including Conversion Rate Optimisation (CRO)
• Proficiency with design tools such as Figma and familiarity with AI-powered design support software for web layout creation
• Strong content creation skills coupled with experience using AI tools for content writing and image design
• Solid knowledge of UX/UI principles and user behaviour analysis on web platforms
• Experience operating various Content Management Systems (CMS), especially Adobe Experience Manager (AEM)
• Competency in web analytics platforms such as Adobe Analytics and Google Search Console
• Data-driven mindset with a focus on customer-centric strategies and integrating AI technologies
• Additional experience with SEO and digital marketing tools including Semrush, Ahrefs, and Hotjar is a plus

Soft Skills

• Strong business acumen with a growth-oriented mindset
• Excellent project management skills with the ability to coordinate across multiple teams
• Proactive problem-solving abilities and independent initiative
• Effective communication and presentation skills to articulate ideas clearly and foster collaboration
• Good command of English to engage with global teams and stakeholders

Join us to play a critical role in shaping our digital presence and driving business growth through innovative digital marketing strategies. This role offers a dynamic and collaborative environment where your expertise will directly impact our success and digital evolution.