Senior Officer, Digital Marketing (Project Management) (40000584)

Job Purpose

• Looking for a “Senior Officer/Expert, Digital Marketing” with 3-5 years of experience in digital marketing, especially with project management skills and strategic thinking to lead a project related to “Generative AI (GenAI)” application in Marketing.
• The candidate will be in charge of implementing and managing initiatives related to “content generation” (ChatGPT, Gemini, Claude, etc.) and “design/creative generation” (Canva, Adobe Firefly, Kling, MidJourney, etc.), ensuring business goals are achieved and project efficiency is optimized.

Key Accountabilities (1)

• Plan, manage and implement GenAI projects in marketing, ensuring progress and quality of output.
• Analyze business goals, identify specific tasks and build an implementation roadmap to achieve KPIs. - Learn and use GenAI tools (ChatGPT, Gemini, Claude, Canva, Adobe Firefly, MidJourney, Kling, etc.) to create creative content and designs for marketing campaigns.
• Coordinate with departments (content, design, IT, etc.) to ensure effective integration of GenAI solutions into marketing application processes.
• Evaluate project effectiveness, report results and propose improvements based on data and feedback.
• Monitor the latest trends in GenAI and digital marketing to apply to strategies.

Key Accountabilities (2)

Key Accountabilities (3)

Key Relationships - Direct Manager

Senior Manager, Digital Marketing

Key Relationships - Direct Reports

Key Relationships - Internal Stakeholders

Digital Office and all functional units in the bank, mainly with Business, RBG, CA, Strategy, Finance, Procurement, IT, Operations divisions.

Key Relationships - External Stakeholders

Service providers for TCB in media & digital marketing services, KOLs, online communities…

Success Profile - Qualification and Experiences

• University degree in related majors (Marketing, Communications, Business, Information Technology, etc.).
• 3-5 years of experience in the field of digital marketing, priority given to candidates who have worked in the finance/banking industry.
• Project Management experience, with the ability to plan, allocate resources and monitor progress.
• Strategic thinking, good analytical skills to identify goals and build specific tasks.
• Preferred experience using GenAI tools (ChatGPT, Gemini, Claude, Canva, Adobe Firefly, MidJourney, Kling, etc.) or similar.
• Understanding of “content marketing” and “creative design” is an advantage.
• Excellent communication, teamwork and time management skills.
• Fluency in English (written and spoken) is an advantage.