Senior Expert, Customer Marketing (Techcom Life)

Job Purpose

As Senior Expert, Customer Marketing at Techcom Life, you will lead the strategy and execution of value-added offerings that enrich our life and health insurance propositions. You will design and launch services across wealth, health, and well-being that make insurance more relevant, integrated with customer life, and differentiated in the market.

This role is a strategic growth driver in Techcom Life’s ecosystem-led approach, working closely with internal teams and external partners to embed meaningful value beyond traditional insurance benefits — enhancing customer experience, engagement, and long-term loyalty.

Key Accountabilities (1)

1. Strategy & Proposition Development
• Lead development of value-added offerings in key domains: wealth management, health, wellness, well-being.
• Translate customer insights, market trends, and ecosystem opportunities into distinctive offerings that complement core insurance products.
• Establish frameworks for prioritizing opportunities based on impact, customer value, and commercial feasibility.

2. Partnership & Ecosystem Enablement
• Identify, evaluate, and engage strategic partners (healthcare providers, health tech, wellness and lifestyle brands) to co-create value-added services.
• Coordinate internal stakeholders (Product, Distribution, Digital, Technology) to integrate partner offerings into the customer journey smoothly.

3. Go-to-Market Leadership
• Drive cross-functional planning and execution for launches, including customer segment targeting, messaging, pricing considerations, and rollout sequencing.
• Ensure offerings are easy to access and understand, with clear customer journeys across digital and offline channels.

4. Customer Lifecycle & Engagement
• Embed value-added offerings at key lifecycle touchpoints (onboarding, servicing, claims, renewal, and life events).
• Work with Analytics and Customer Experience teams to monitor usage, engagement, and satisfaction — and refine offerings based on real-world feedback.

5. Performance & Continuous Improvement
• Define success KPIs (adoption rates, engagement, retention uplift, NPS, revenue impact).
• Use data and customer feedback to iterate, scale, or sunset offerings in an agile way.

Key Relationships - Direct Manager

Head of Marketing

Key Relationships - Direct Reports

Key Relationships - Internal Stakeholders

Other units in division, other units in company

Key Relationships - External Stakeholders

Media & advertising partners; Press & mass media agencies; Technology & digital platform partners, Customers & communities

Success Profile - Qualification and Experiences

Education & Expertise
• Bachelor’s or Master’s degree in Marketing, Business Administration, Finance, Insurance, or related fields.
• 8+ years of progressive experience in customer marketing, product marketing, customer value-added services, partnership marketing, or proposition management, preferably within insurance, financial services, healthcare, digital platforms, or ecosystems.
• Proven track record of designing and launching customer-centric value propositions that drive engagement and business performance.

Skills & Capabilities
• Strong strategic thinking and innovation mindset, with practical execution experience.
• Excellent stakeholder management and partnership skills, able to align internal and external parties.
• Data-driven decision maker with solid analytical and problem-solving capabilities.
• Effective communicator with the ability to influence across functions and levels.