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Expert, Customer Insight (40000217)

Category:  Business Banking Division
Job Type: 
Facility:  Business Banking

Job Purpose

The job holder support management for the effectiveness of assigned customer portfolio

Key Accountabilities (1)

'Customer and Industry Insights
- Design and deploy offerings and CVP/ business orientation at sector/activities, sub-segment, and/or partnerships level through conducting thorough understanding of customer needs and competitive landscape and market trend for acquisition, deepening and retention of customers
- Conduct research, in-depth interview, survey, focus group meetings to understand the characteristics and demands of customers as well as validate CVP/offerings with customers
- Embed clear CVP communication, sales pitch book / playbook across channels
- Participate in multi-functional workstreams as subject matter expert for credit orientation, provide insights for products and solutions development, improvement of sales and service channels, strengthen risk management requirements
- Collaborate with WB sector teams for sector level / value chain CVP design and deployment
- Support RM in BCA writing on industry and market sentiment

Key Accountabilities (2)

Leads Generation và Management
- Generate new-to-bank (NTB) leads with suitable CVP/offering for frontline through developing relationships with associations, industrial zones / economic zones authorities, and embed CVP for partnership and value chain customers
- Leverage MM/USME segment value chain and generate leads for SME/MSME segment

Key Accountabilities (3)

Key Relationships - Direct Manager

Senior Director, Business Segment/ Director, Business Segment

Key Relationships - Direct Reports


Key Relationships - Internal Stakeholders

Other units in BB, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Success Profile - Qualification and Experiences

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 8 years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 650 or equivalent

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