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22 May 2023

Expert, Candidate Attraction (40000490)

Category:  Human Resources Management
Job Type: 
Facility:  Retail Banking

Job Purpose

- The role holder will be responsible for assiting the Manager, Candidate Attraction to support the delivery of the bank's talent demand by promoting Techcombank's EVP and brand to help attract talent.
- The role holder will also work on various initiatives and campus programme to diversify the recruitment channels.

Key Accountabilities (1)

1. Recruitment Marketing & Employer Branding
- Generate potential candidate leads through digital and traditional marketing strategies
- Determine the most suitable digital channels, updating and optimizing career site, A/B testing and managing advertising spend on Social media, email marketing, search engine, etc
- Attract and engage mid-career talents with specialised skillset through targeted events in collaboration with professional associations/ communities
- Manage recruitment program to bring in high quality talent for the bank (Internship Programme, Management Associate, etc)
- Manage employee referrals program and Freelance heahunt program to generate qualified leads for critical, high demand positions.
- Effectively communicate EVP of Techcombank to prospective candidates with a consistent omni-channel strategy
- Increase brand awareness, engage brand followers, and manage Techcombank's reputation and presence as an attractive employer across channels 
- Plan and review visual and text contents to put across digital channels (social media, website, etc.) and printed POSM
- Work closely with Communications team to manage media engagement (e-newspapers, TVC, etc.)
- Register and compete for prestigious domestic/ international HR awards

Key Accountabilities (2)

2. People, Process, Technology
- Constantly look out for opportunities for improvement to maintain operational excellence. 
- Manage recruitment marketing data, and make use of such data to provide insights, dashboard that allow strategic decision making process regarding recruitment
- Ensure effective implementation and adoption of recruitment marketing technology and project management tools such as ATS, careersite, chatbot, etc.
- Measure, track, and report on recruitment marketing results and their cost effectiveness

Key Accountabilities (3)

3. Partnership Management 
•  Maintain strong partnerships with Universities, professional associations and vendors  (job board providers, Marketing agencies, headhunter etc) to ensure outsanding services that meet the bank's needs

Success Profile - Qualification and Experiences

Domain Expertise
- 7+ years of experience in a recruitment marketing/employer branding/ marketing function, with a good mix of in-house and agency experience.
- Expertise in developing and managing recruitment marketing/ Marketing teams in complex, matrix organization, preferably within financial services; 
- Hands-on experience in organizing events, implementing programmes (Campus recruitment, referrals, internship, etc), and execution of digital marketing and brand marketing campaigns, managing vendors, agencies
- Good understanding of latest recruitment/marketing tools (ATS, CRM, etc.), hands-on experience in data management and reporting to track effeciency of marketing initiatives
- Bachelor's degree in Marketing, Human Resources, or related disciplines. Formal trainings / qualifications in Marketing/HR will be an advantage
- Excellent communications skills. Proficient in English (TOEIC 600+ or equivalent) and Vietnamese (Written, Spoken)

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