Expert, Business Marketing (40000553)

Job Purpose

The job holder responsibility for designing, proposing business marketing activities - BB through:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management
- Participate in, proposing overall BB marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Prepare, propose and implement BB NPS survey
- Design, build, embed BB customer loyalty program by collaborating with other divisions and/or partnerships
- Propose KPIs and approach for assessment of marketing value. Monitor marketing programs and campaign performance / fulfilment

Key Accountabilities (2)

Design marketing content for program/campaign
- Design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management
- Develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Strengthen BB public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Key Relationships - Direct Manager

Director, Business Marketing

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Other units in BB, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Success Profile - Qualification and Experiences

- University degree majoring in Economics/ Finance/ Banking/ Marketing/ Business Administration
- Master's degree or higher is preferred
- Experience: at least 8 years in positions related to banking and/or management, Product Marketing, Corporate Customers
- English: minimum TOEIC 650 or equivalent
- Expertise
+ Understanding the organization
+ Knowledge of the company's products
+ Understanding the rules/operating processes in the unit