Expert, Brand Governance

Job Purpose

Key Accountabilities

Brand Governance & Compliance

• Manage the implementation of brand standards and brand identity guidelines across the Bank.
• Ensure all brand-related materials, communications and customer touchpoints comply with approved brand guidelines and requirements.
• Provide consultation and approval for the use of brand assets in accordance with governance processes and authority levels.

Brand Compliance Monitoring

• Conduct regular reviews and audits to assess adherence to brand standards across channels, products, branches and communications.
• Develop and maintain compliance metrics, reports and performance tracking mechanisms.
• Identify non-compliance issues and work with relevant stakeholders to implement corrective actions.

Brand Framework & Asset Management

• Maintain and update brand guidelines, templates, toolkits and other brand assets.
• Support the development and enhancement of brand frameworks, visual identity systems and related governance tools.
• Ensure brand assets are accessible, up to date and consistently applied across the organization.

Stakeholder Management

• Partner with Business Units and functional teams to support effective implementation of brand standards.
• Provide guidance and training to improve brand awareness and compliance across the Bank.
• Coordinate with agencies, vendors and partners to ensure brand consistency in all deliverables.

Success Profile - Qualification and Experiences

Qualifications
- Level 3
Expertise
- Have professional knowledge on brand development, building media and advertising plans, priority in FMCG industry, MNC companies, multinational advertising companies.
Work Experience
- Minimum 7 years of experience in brand management
Foreign Language
- English, Level 3, TOEIC (605 – 780)