Expert, Brand Designer

Job Purpose

We are seeking a Brand Designer (Brand management & Governance) to support the visual implementation, manage the evolution and enforcement of our brand identity. 

The role combines strong design execution, brand governance support, and cross-functional collaboration, ensuring all brand materials are consistent, high-quality, and comply with brand guidelines.

Key Accountabilities

1. Brand Governance & Implementation

• Support the maintenance and continuous improvement of brand guidelines, templates, and asset libraries.
• Provide guidance and feedback to internal teams and external agencies on proper use of brand assets and templates to align execution meets brand standards, ensure compliance.
• Monitoring brand compliance across different channels and business units.

2. Design & Execution

• Visual Identity development: support the development and adaptation for brand visual identity systems, including typography, color palettes, and graphic standards.
• Campaign & Marketing Support: Contribute to the development and execution of marketing campaigns and initiatives
• Good understanding of production process, able to consult marketing team, external vendors (agencies, printers, production partners) to ensure quality of final outputs and alignment with brand standards.

3. Capability Building

• Develop and maintain scalable design systems, templates, and asset libraries to enable consistent and efficient execution across channels
• Provide training and support for business teams and external partners on brand guidelines
• Stay updated on emerging design trends (especially AI-tools) and propose practical applications to enhance creative output, speed, and personalization at scale in design workflows

Success Profile - Qualification and Experiences

Education: Bachelor’s degree
(Major in Graphic Design, Visual Communications, or a related field can be a plus).

Experience: 3-5+ years of experience in brand design, with strong exposure to brand governance and system development.
(experience working in creative agencies and exposure to leading brands or banking industry can be a plus)

Technical Mastery:

• Strong understanding of visual design principles and layout systems
• Advanced proficiency in design software, specifically Adobe Creative Suite (Illustrator, InDesign, Photoshop) and presentation tools (ex. PowerPoint).
• Familiarity with AI-powered creative tools and their application in scaling design output.

Technical Mastery:

• Strong understanding of visual design principles and layout systems
• Advanced proficiency in design software, specifically Adobe Creative Suite (Illustrator, InDesign, Photoshop) and presentation tools (ex. PowerPoint).
• Familiarity with AI-powered creative tools and their application in scaling design output.

Governance Experience: Proven ability to implement and enforce brand systems. Experience in B2B or complex enterprise environments is highly preferred.

Soft Skills: Good project management, organization, and communication skills. Ability to influence stakeholders without direct authority and drive cross-functional collaboration.

Benefits

• Competitive salary package, including 13th-month salary and performance-based bonus.
• Annual salary review and performance evaluation.
• 15 days of annual leave and 01 birthday leave.
• Opportunities to participate in Techcombank's advanced training and development programs.
• Clear career development pathways with strong support and guidance from the management team.
• Comprehensive employee well-being benefits, including health insurance/healthcare coverage, annual health check-ups, birthday gifts from the Bank, team-building activities, year-end parties, and more.
• Provision of all necessary tools and equipment to support work effectively.
• Access to professional and technical training programs to enhance job-related competencies.