Expert, Brand & Communications (Techcom Life)

Job Purpose

The Senior Expert of Brand Management is responsible for building and driving strategic brand initiatives, ensuring both short-term effectiveness and long-term brand equity growth.   

This role plays a critical part in connecting cross-functional teams to maintain brand consistency, strengthen emotional connection with customers, enhance brand health (BEI), and contribute to sustainable brand value creation.

Key Accountabilities

Brand Strategy & Project Leadership    

Develop and manage end-to-end strategic brand projects, including defining objectives, scope, key milestones, deliverables, and required resources.  

Establish clear project principles and proactively manage scope changes to ensure alignment with overall brand strategy.  

Ensure strong execution quality and measurable outcomes across design, pilot, and implementation phases.     

Cross-functional Coordination    

Act as a central brand partner, coordinating with relevant divisions and functional units to deliver projects from initiation to completion.  

Facilitate regular progress updates, alignment discussions, and problem-solving sessions with project stakeholders.  

Work closely with Distribution, Finance, Operations, and Marketing Central (Techcombank) to ensure brand synchronization across touchpoints.     

Execution Excellence & Problem Solving    

Monitor project progress, identify risks early, and propose timely solutions to ensure delivery on time and within scope.  

Lead working sessions with the Director of Marketing Division, project teams, and Executive Board to resolve complex or sensitive issues.  

Escalate critical challenges when necessary with clear analysis and recommended actions.     

Performance Evaluation & Reporting    

Oversee project-related cost management and payment processes where applicable.  

Summarize project results, evaluate effectiveness, and capture key learnings for continuous improvement.  

Prepare concise, insight-driven reports for senior stakeholders.     

Other Responsibilities    

Perform other duties as assigned in alignment with brand and business priorities.

Key Relationships - Direct Manager

Key Relationships - Internal Stakeholders

• Brand & Communications Team Marketing teams under Propositions Department  
• Cross-functional teams across Techcom Life (Distribution, Finance, Operations, etc.)  
• Marketing Central Department – Techcombank

Key Relationships - External Stakeholders

Success Profile - Qualification and Experiences

Qualifications
Bachelor’s degree or higher     

Expertise

Strong foundation in brand strategy, brand development, and integrated communication planning Experience in finance, banking, FMCG, MNCs, or multinational advertising agencies is a strong advantage  

Solid understanding of both strategic thinking and practical execution     

Work Experience

Minimum 8 years of experience in branding and project-based roles  

At least 3 years of experience in team leadership or project leadership  

Proven ability to work effectively in cross-functional, matrix environments     

Skills & Mindset

Strategic, structured thinker with a solution-oriented mindset  

Strong collaboration and communication skills  

Comfortable with ambiguity and change; able to balance speed with quality  

Direct, professional in feedback and discussions     

Foreign Language

Proficient in English (minimum TOEIC 800 or equivalent)  

Studied abroad or extensive experience working in a professional English-speaking environment is a plus