Director, Distribution Support (Life Insurance Project)

Job Purpose

The Director of Bancassurance Distribution Support is responsible for leading and optimizing the operational functions that support the Bancassurance distribution model. This includes strategic planning, recruitment of insurance specialists, training and development, licensing, compensation management, sales support, quality assurance, service level management, and channel marketing initiatives to optimize bancassurance sales productivity and performance. The role also involves enhancing digital and system support capabilities to provide a seamless experience for bancassurance sales teams, ensuring compliance, and aligning the bancassurance function with the company’s growth objectives. 

Key Accountabilities (1)

Recruitment & Expansion of Bancassurance Sales Teams 

- Develop and implement a comprehensive recruitment strategy to attract and onboard high-quality Bancassurance Insurance Specialists (ISs). 

- Oversee recruitment campaigns, partnerships with banking networks, and referral programs to strengthen bancassurance sales teams. 

- Collaborate with HR and bank partners to ensure a streamlined onboarding process for new insurance specialists. 

- Monitor recruitment targets and provide insights into talent gaps and strategies for market expansion. 

Training & Development Management 

- Oversee the design and implementation of structured training programs to enhance bancassurance specialists' knowledge of insurance products, financial advisory skills, and compliance. 

- Develop career progression programs for insurance specialists, including certification, coaching, and leadership training. 

- Evaluate the effectiveness of training through assessments, feedback, and performance metrics.

Key Accountabilities (4)

Quality Assurance for Bancassurance Business 

- Ensure the quality of the business sourced from the bank channel, ensuring that policies meet compliance and underwriting guidelines. 

- Implement robust controls and risk mitigation strategies to reduce mis-selling, fraud, and non-compliance risks. 

- Work closely with the compliance and risk teams to ensure adherence to company and regulatory requirements. 

- Conduct quality audits and investigations to identify gaps and propose corrective actions. 

Service Level Management for Bancassurance Partners 

- Define and monitor service level agreements (SLAs) to ensure seamless service delivery to bank partners. 

- Implement process improvements to enhance customer and partner experience across bancassurance channels. 

- Act as the main liaison between the insurance company and the bank, ensuring service commitments and operational support are met. 

- Regularly review and improve customer journey processes, ensuring bancassurance partners receive fast, efficient, and accurate support. 

Key Accountabilities (5)

System & Process Enhancement for Bancassurance Support 

- Define business requirements for CRM, commission systems, digital platforms, and bancassurance management systems. 

- Partner with IT and digital transformation teams to drive automation and digital tools for bancassurance support. 

- Ensure smooth integration of business processes with bank partner systems to improve efficiency. 

- Lead process reengineering initiatives to optimize operations, reduce costs, and improve bancassurance satisfaction. 

Success Profile - Qualification and Experiences

Education 

- Bachelor’s or Master’s degree in Business Administration, Marketing, Finance, Insurance, or a related field. 

- Professional certifications in insurance, sales leadership, or financial services are preferred. 

Experience 

- Minimum 10 years of experience in the insurance or financial services industry, with at least 5 years in a senior leadership role focused on bancassurance distribution support. 

- Proven track record in Bancassurance sales support, insurance specialist recruitment, training, quality assurance, service level management, compensation design, and channel marketing. 

- Experience in designing and managing digital tools to support bancassurance productivity. 

- Strong knowledge of Vietnam’s life insurance regulations and bancassurance frameworks. 

Skills & Competencies 

- Leadership & Strategic Thinking – Ability to develop and execute high-impact bancassurance strategies. 

- Sales & Distribution Knowledge – Deep understanding of Bancassurance sales models, compliance frameworks, and service level management. 

- Marketing & Communication – Expertise in channel marketing, branding, and promotional programs. 

- Quality Assurance & Risk Management – Strong understanding of business quality audits, compliance, and mis-selling prevention. 

- Service Level Management – Ability to monitor and improve operational support and service commitments to bank partners. 

- Digital & CRM Systems – Proficiency in bancassurance management tools, CRM, and digital sales support platforms. 

- Data-Driven Decision Making – Ability to interpret sales data, bancassurance specialist performance metrics, and market trends.