Content developer (Life Insurance Project)

Job Purpose

To design and develop high-quality training content that enhances the capabilities of internal staff (sales, operations, underwriting, etc.) and external partners (agents, bank staff, digital partners). This includes both digital learning solutions and classroom-based content, ensuring consistency, compliance, and engagement.

Key Accountabilities (1)

Training Content Development

• Design and develop training materials across multiple formats: digital modules (e-learning, videos, mobile-first content), facilitator guides, handouts, presentations, job aids. Customize content based on role (e.g., agent onboarding, bancassurance sales training, customer service, underwriting knowledge).

Digital Learning Enablement

• Convert traditional classroom content into interactive digital formats (e.g., SCORM-compliant e-learning, microlearning videos, interactive PDFs). Manage content in the Learning Management System (LMS), track usage, and support learner queries. Implement gamification and interactive content to improve knowledge retention, as done by mobile-first training tools.

Key Accountabilities (2)

Needs Analysis and Stakeholder Engagement

• Work closely with Sales Heads, Operations, Product, and Compliance to understand learning needs. Conduct training needs assessments to inform content planning and prioritization.

Content Quality and Compliance

• Ensure training content reflects accurate insurance knowledge, company products, sales compliance, and MoF regulations. Regularly update materials based on new product launches, regulatory changes, and performance feedback.

Localization and Engagement

• Develop relatable, culturally appropriate content with strong visual storytelling—similar to that seen in leading life insurance companies in Vietnam’s storytelling approach for banca and agency learning. Incorporate local customer scenarios, objections, and selling points into training scripts.

Content Performance and Feedback

• Collect post-training feedback and run knowledge checks to measure effectiveness. Analyze LMS metrics and field feedback to identify content improvement opportunities.

Success Profile - Qualification and Experiences

• Bachelor’s degree in Education, Communication, Business, or related field.

• 3–5 years’ experience in content development, instructional design, or training within financial services, insurance, or banking.

• Strong written and visual communication skills in Vietnamese and English.

• Proficiency in LMS platforms, authoring tools (Articulate, Adobe Captivate), and design software (PowerPoint, Canva, Camtasia).

Preferred Attributes

• Knowledge of insurance products and distribution models in Vietnam.

• Familiarity with adult learning principles and digital learning trends.

• Collaborative, detail-oriented, and learner-centric mindset.