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27-Apr-2022

Officer, Business Marketing (40000555)

Category: 
Job Type: 
Facility:  Business Banking

Job Purpose

The job holder responsibility for business marketing activities - BB through:
1. Business Marketing Planning and marketing performance management
2. Design marketing content for program/campaign
3. Marketing campaign management

Key Accountabilities (1)

Business Marketing Planning and marketing performance management
- Participate in, proposing overall BB marketing calendar detailing marketing activities and linking each campaign to strategy by economic segment, economic sectors/activities, customer groups...
- Execution of marketing activities, budget, premium / stocks and provide update
- Co-ordinate with related parties to build communication proposition and creation of perception for products, solutions, aligned with brand name and target customer insight
- Prepare, propose and implement BB NPS survey
- Support to design, build, embed BB customer loyalty program by collaborating with other divisions and/or partnerships

Key Accountabilities (2)

Design marketing content for program/campaign
- Support to design content for marketing program, campaign
- Co-ordinate with related internal and external parties (e.g. agencies) to design content for marketing program, campaign

Key Accountabilities (3)

Marketing campaign management
- Support to develop, embed campaign management mechanism including standard campaign specification, campaign proposal, campaign contact strategy, campaign fulfilment process and documentation
- Support to strengthen BB public awareness and branding through collaboration with bank-wide Marketing team for award participation...

Key Relationships - Direct Manager

Director, Business Marketing

Key Relationships - Direct Reports

N/A

Key Relationships - Internal Stakeholders

Other units in BB, other units in TCB

Key Relationships - External Stakeholders

Customers, organizations, business associations, state agencies (GSO, tax authorities ...)

Success Profile - Qualification and Experiences

- Bachelor's degree in Economics / Finance / Banking / Marketing / Business Administration
- Priority to have a master's degree or higher
- Minimum 3+ years in the position related to financial analysis / credit / market research, marketing of finance and banking
- Prioritize work experience related to corporate customers
- Mimimum TOEIC 550 or equivalent

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